Many of my clients use newsletters (printed and/or digital) to connect with, educate, impress, entertain, and bring value to their customers – and to sell their services.
I love newsletters!
I personally believe e-newsletters are an incredibly versatile marketing communication tool.
I also believe internal newsletters can be used as an ingenious way to allow employees to feel more honoured in their workplace.
Done well, internal newsletters can be a huge source of engagement for teams by allowing employees to learn new and valuable skills, meet and work with new people in their organizations and create content that honours the excellence and extra-curricular achievements of staff members.
A current design trend (see trend #12) is called “Moving Mail” – e-newsletter that incorporate motion.