If Your Business Had a Face...
If your business had a "face" what would it look like?
Elegant and timeless? Strong? Energizing? Simple and typographic? Vibrant?
Good branding will reflect the personality and heart of your business and attract customers for many years.
If you are like "meh" about your logo, that energy will impact your ability to serve your clients at the highest levels.
On the other hand, when you light up and are excited about your marketing materials, that enthusiasm attracts clients!
Logos convey uniqueness and credibility, making it worthwhile to get it right the first time, especially if you are in a competitive, transformational or high end industry.